Content Booth
Building a brand identity and a social video workflow from scratch.
Role:
Creative Project Manager
FOCUS:
Brand Identity & Social Video Production
DELIVERABLES:
Brand Guidelines, Iconography & Explainer Video
A new brand, built in three months.
Content Booth is a digital content agency for social events and corporate marketing. They had a basic logo and needed a full identity, plus a way to produce social video consistently.
Over a three-month contract as Creative Project Manager, I developed the brand — palette, iconography and guidelines — set up their social video workflow, and produced the explainer video that launched the brand, from storyboard to final sound sync. The identity is built around an infinity motif and a neon, black and green palette.
Vertical video for social
Vertical videos for Instagram Reels and TikTok, designed to hold attention in a fast-scrolling feed.
• Format: 9:16 exports
• Post-production: pacing, motion graphics and sound sync
• Workflow: quick turnaround from idea to final export
Brand system and hands-on production.
I defined the main elements of the brand and produced the deliverables myself. The infinity symbol stands for “endless content” and became the core graphic of the identity.
What I did:
• Colour palette: high-contrast neon, black and green, made for screens.
• Graphic resources: the infinity icon as a repeating motif across the brand.
• Launch video: storyboard, motion graphics, editing and sound sync for the explainer video.